Fast, real-market tests that gave McKinsey clear data for product decisions.
McKinsey & Company
Consulting
Meta
2023
McKinsey needed real-market data on new digital product concepts, such as individual loans and a community product. The deadlines were tight and the conditions were difficult.
Launched a separate test campaign for each product concept within a short time.
Measured sales, return on ad spend and cost per acquisition for each concept.
Reported clear insights that the team used to make product development decisions.
Across the test campaigns, sales grew 35%, ROAS reached 6X and CPA fell by 80%. McKinsey used these results to decide which products to develop.
