Case study · Food & Beverage

Table No.9 — Small Business, Big Appetite

Demand grew so fast that products sold out and we paused ads for months.

Sold Out

Products sold out as demand grew

Ads Paused

For months until stock was ready

Repeat Buyers

Strong repeat purchases

Client

Table No.9

Industry

Food & Beverage

Services

SEO, Social Media Ads

Channels

Started

2023

01 · The challenge

A product people loved. The challenge: grow sales profitably.

Table No.9 had a top-tier, easy-to-love product: black truffle mayonnaise. As a small business, it needed to scale sales profitably.

02 · What we did

Scale the bestseller. Bring buyers back. Grow the dealer network.

Performance ads for the bestseller

Used performance ads to scale sales of Table No.9’s best-selling product.

Repeat-purchase focus

Focused the budget on repeat buyers as well as new customers.

Dealer recruitment

Ran the “อร่อย บอกต่อ” dealer campaign to grow resale.

03 · The work

Ads we ran for Table No.9

04 · Results

Demand outpaced stock. Ads paused for months.

Products sold out, and we paused the ads for months until stock was ready again.