Case study · Financial Services & Crypto

SCB 10X — Crypto Conquest: Achieving Milestones in a Bear Market

KPI hit in 3 weeks, during the crypto bear market.

3 Weeks

KPI achieved

New Users

Acquired during a bear market

Google

Work recognised at a Google event

Client

SCB 10X

Industry

Financial Services & Crypto

Services

SEO, Social Media Ads

Channels

Started

2023

01 · The challenge

Win new crypto users in a down market, under strict ad rules

SCB 10X needed new users for a crypto product while the market was down. Crypto ads also faced strict approval rules on Meta and Google.

02 · What we did

Adapt to the market. Put budget behind what works.

Policy-compliant campaigns

Ran crypto campaigns that followed Meta and Google’s crypto advertising policies.

Fintech-informed targeting and creative

Used our fintech experience to adjust targeting and creative as the market changed.

Weekly budget optimisation

Moved budget each week to the ads that acquired new users at the lowest cost.

03 · The work

Ads we ran for SCB 10X

04 · Results

KPI achieved in 3 weeks. Work recognised by Google.

We hit the KPI within 3 weeks during the crypto bear market. The Google team highlighted this work at a Google event.