Case study · B2B Construction

Rakmao — Digital Strategy for a B2B Construction Startup

All-time-high revenue for a business that used to sell offline.

All-Time High

Revenue since the business started

Target Exceeded

New customers acquired

More Time

For the team to focus on the product

Client

Rakmao

Industry

B2B Construction

Services

Ad Creative, CRO, Google, Growth Strategy, Paid Media, SEM, SEO

Channels

Started

2023

01 · The challenge

Bring an offline business online, without slowing the team down

Rakmao worked in a traditional, offline industry. It needed a digital channel that could bring in real B2B customers, without taking the team’s time away from the product.

02 · What we did

Find the right customers. Give the team time to build.

Search-led lead generation

Built a digital lead-generation strategy across Google Search and SEO to reach potential B2B customers.

Day-to-day campaign management

Took over daily campaign management so Rakmao’s internal team could focus on the product.

Creative that speaks their language

Learned the brand in depth so the ads spoke the way Rakmao’s customers speak.

03 · Results

Record revenue. New customers beyond the target.

Revenue reached an all-time high since the business started, and new-customer numbers beat the target.

"We saw Rakmao's biggest growth numbers across every channel we have run ads on. The team works hard to understand our brand — they are almost part of the Rakmao team now."

Papawarin Suklertphol

Marketing Communication, Rakmao