Growth partner from seed stage to unicorn.
ajaib
Financial Services & FinTech
Meta
2023
Ajaib, an Indonesian investing app, had strong product-market fit. It needed to scale new customers and assets under management quickly, at a cost it could sustain.
Worked inside Ajaib's marketing team as their user acquisition partner
Ran first-stock campaigns, such as "Invest in your first stock for Rp1" and "600 stocks"
Adjusted media spend and channels as the company moved through each growth stage
