We cut InnovestX's customer acquisition cost by 70% in the first 90 days.
InnovestX (SCB X)
Financial Services & FinTech
Paid Media · Tracking · KOL
Meta
KOLs
2023
In 2023, InnovestX, the investment arm of SCB, came to us because its customer acquisition cost was too high. The bank's brand helped build trust, but costs still had to come down.
Measured each step from first click to account opening.
New ads made for first-time investors, tested and scaled.
Creators who reach new investor groups.
