Revenue up more than 20% in 3 months, and the founders got their time back.
Smile Season’s founders could run their own ads, but this took time away from patients, the clinic and the brand.
Built an online-to-offline (O2O) journey from the first ad to a clinic visit.
Created separate campaigns for each treatment and service.
Used the clinic’s booking data to improve each step of the journey.
Revenue grew more than 20% within 3 months, and ad costs fell by about 20%. The founders shifted their focus to brand and clinic growth.
