Case study · Furniture & Lifestyle

Yogibo — Comfort and Profit: The Yogibo Success Story

Online sales up about 30%, profitably, and store sales grew too.

~30%
Online sales growth
First Purchase
Profitable from the first order
Store Growth
In-store sales increased too

Client

Yogibo

Industry

Furniture & Lifestyle

Services

Channels

Meta

Google

Started

2023

01 · The challenge

Show the quality online. Stay profitable on every order.

Yogibo, the best-selling bean bag brand in Japan, needed to show its quality online in Thailand and stay profitable on each order.

02 · What we did

Show what makes it different. Scale what drives profit.

1

Creative that shows quality

Created content that showcased product quality, then tested and scaled the best-performing creative.

2

KOLs & influencers

Managed KOLs and influencers as part of Yogibo’s marketing campaigns.

3

Profit-first optimisation

Optimised campaigns for profitability from the first purchase.

03 · The work

Ads we ran for Yogibo

04 · Results

Profitable online growth. Higher sales in stores too.

Online sales grew about 30%, with profitability from the first purchase. This growth also lifted sales in Yogibo’s stores.

~30%
Online sales growth

“Our online sales grew about 30%, and store sales grew with them. Having experts gave us much more time to focus on other things.”

Suphachok Rujitanont

Marketing Manager, Yogibo

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