What is CPC (Cost Per Click)? Your Essential Guide to Optimizing Ad Spend & Conversions

Context over Cost: Don’t just look at the dollar amount per click; look at what it’s telling you. If your CPC drops but sales stay flat, your content is engaging, but your closing strategy (landing page) is failing. The Quality Score Reward: Platforms reward ads that users love. The better your “thumb-stopping” content and the […]